Master in Communication

General Provisions
If the student has not taken undergraduate courses in a field of specialization, he is required to take eighteen (18) units of qualifying courses to be determined by the Academic Program Chairperson unless otherwise specified in the curriculum;

The student may take more than the prescribed units in any distribution in the curriculum to meet his career objective and professional needs;

Free electives may be chosen from among the courses offered which are outside the required subjects in the student’s curriculum;

If the student has completed courses substantially equivalent to the required courses, he may waive the latter by application to the Dean.

Program Description
The Master in Communication program is a graduate communication offering which responds to the growing demand for a more innovative, creative, and skills-oriented curricular program steeped in research, technology, culture and management.

It addresses the need for a more balanced Philippine communication environment by preparing communication managers and decision-makers to be more attuned to the challenges of information society and global competition.

Vision
The Master in Communication program is envisioned as a seat of globalized education in the field of Communication Management, Multi-Media Communication, and Communication Research.

Mission
To graduate skilled and globally competitive professionals in government, non-government and corporate enterprises equipped with the mastery of a particular area in communication.

Objectives

Provide mastery of knowledge in a particular area of strategic communication
Provide competencies in the practice of organizational communication
Provide adequate knowledge and training in information and communication technology
Enhance skills in applying research methods applied to communication

Research Agenda
Qualitative and/or Quantitative Researches on the following:

Family, Health and Education Communication
Concepts and Implications of Communication Laws, Policies, and Media Ethics
Mass Media Communication and Management
Networking, Broadcasting and Journalism
Electronic Media, Electronic Gadgets, Cable and Technical Communication
Intrapersonal, Interpersonal Relationship and Human-Robot Interaction
Cross-Cultural and Inter-Cultural Communication
Dynamics of Community, Neighborhood, Team and Political Communication
Institutional, Governmental and Non-Governmental Communication Campaigns
Ethnic, Religious, Gay-Lesbian, Sub-Culture and Emerging Communication Perspectives
Influences of Pornography, Sexually Explicit Online/Print/Audio Materials, and Underground Publications
Communication Strategies in Conflict Management, Institutional Planning and Development
Women-Children Advocacies, Community Environmental Conservation and Animal Welfare/Protection
Communication in Feature, Documentary, Experimental, Short, and Independent Films
Communication in Electronic Arts, Fine Arts, Folk Arts and the Performing Arts
Advertising, Market Competition and Public Relations Communication
Assessment/Evaluation of Publication Productivity of Communication Research Scholars

Curriculum

Foundation/Core (12 units)
- COM 630 Advanced Theories and Models in Communication
- COM 631 Statistics in Communication
- COM 632 Information and Communication Technology
- RSH 630 Research Seminar 1
Major (18 units, choose an area of specialization)
Specialization: Communication Management
- COM 633 Communication Management, Training and Consultancy
- COM 634 Integrated Marketing Communication Strategies
- COM 635 Seminar in Communication Management in the Philippines: Issues and Problems
- COM 636 Corporate Communication
- COM 637 Managing Public Information Programs and Campaigns
- COM 638 Organizational Culture and Communication Policy Planning
Specialization: Communication Research
- COM 639 Research and Theory Construction in Communication
- COM 640 Communication Research Utilization, Planning, Policy and Management
- COM 641 Qualitative Approaches in Communication Research
- COM 642 Ethical and Philosophical Issues in Communication Research
- COM 643 Cross-Cultural Research
- COM 644 Emerging and Indigenous Communication Research Methods
Specialization: Broadcast Journalism
- COM 643 Cross-Cultural Research
- COM 645 Electronic, PR and Advertising Strategies and Communication Campaigns
- COM 646 Advanced RTV Production and Direction
- COM 647 Legal and Ethical Issues in Mass Media
- COM 648 Investigative Journalism & Development Communication
- COM 649 Seminar in Global Communication
Electives/Cognates (6 units)
- RSH 631 Research Seminar 2
  
  For MC with specialization in Communication Management:
- COM 639 Research and Theory Construction in Communication
- COM 640 Communication Research Utilization, Planning, Policy and Management
- COM 641 Qualitative Approaches in Communication Research
- COM 642 Ethical and Philosophical Issues in Communication Research
- COM 643 Cross-Cultural Research
- COM 644 Emerging and Indigenous Communication Research Methods
- COM 645 Electronic, PR and Advertising Strategies and Communication Campaigns
- COM 646 Advanced RTV Production and Direction
- COM 647 Legal and Ethical Issues in Mass Media
- COM 648 Investigative Journalism & Development Communication
- COM 649 Seminar in Global Communication
  
  For MC with specialization in Communication Research:
- COM 633 Communication Management, Training and Consultancy
- COM 634 Integrated Marketing Communication Strategies
- COM 635 Seminar in Communication Management in the Philippines: Issues and Problems
- COM 636 Corporate Communication
- COM 637 Managing Public Information Programs and Campaigns
- COM 638 Organizational Culture and Communication Policy Planning
- COM 643 Cross-Cultural Research
- COM 645 Electronic, PR and Advertising Strategies and Communication Campaigns
- COM 646 Advanced RTV Production and Direction
- COM 647 Legal and Ethical Issues in Mass Media
- COM 648 Investigative Journalism & Development Communication
- COM 649 Seminar in Global Communication
  
  For MC with specialization in Broadcast Journalism
- COM 633 Communication Management, Training and Consultancy
- COM 634 Integrated Marketing Communication Strategies
- COM 635 Seminar in Communication Management in the Philippines: Issues and Problems
- COM 636 Corporate Communication
- COM 637 Managing Public Information Programs and Campaigns
- COM 638 Organizational Culture and Communication Policy Planning
- COM 639 Research and Theory Construction in Communication
- COM 640 Communication Research Utilization, Planning, Policy and Management
- COM 641 Qualitative Approaches in Communication Research
- COM 642 Ethical and Philosophical Issues in Communication Research
- COM 643 Cross-Cultural Research
- COM 644 Emerging and Indigenous Communication Research Methods
Thesis (6 units)
- RSH 640 Thesis
Non-Thesis Option (2 Research-based courses, 6 units)
- COM 650 Research and Theory Construction in Communication
- COM 651 Qualitative Approaches in Communication Research
Additional Pre-Courses for Non-Communication Majors (18 Units)