Master in Communication

General Provisions
If the student has not taken undergraduate courses in a field of specialization, he is required to take eighteen (18) units of qualifying courses to be determined by the Academic Program Chairperson unless otherwise specified in the curriculum;

The student may take more than the prescribed units in any distribution in the curriculum to meet his career objective and professional needs;

Free electives may be chosen from among the courses offered which are outside the required subjects in the student’s curriculum;

If the student has completed courses substantially equivalent to the required courses, he may waive the latter by application to the Dean.

Program Description
The Master in Communication program is a graduate communication offering which responds to the growing demand for a more innovative, creative, and skills-oriented curricular program steeped in research, technology, culture and management.

It addresses the need for a more balanced Philippine communication environment by preparing communication managers and decision-makers to be more attuned to the challenges of information society and global competition.

Vision
The Master in Communication program is envisioned as a seat of globalized education in the field of Communication Management, Multi-Media Communication, and Communication Research.

Mission
To graduate skilled and globally competitive professionals in government, non-government and corporate enterprises equipped with the mastery of a particular area in communication.

Objectives

• Provide mastery of knowledge in a particular area of strategic communication
• Provide competencies in the practice of organizational communication
• Provide adequate knowledge and training in information and communication technology
• Enhance skills in applying research methods applied to communication

Curriculum

1. Foundation/Core (12 units)
   • CN 630 Advanced Theories and Models in Communication
   • CN 631 Statistics in Communication
   • CN 632 Information and Communication Technology
   • RH 600 Methods of Research
     
2. Major (18 units, choose an area of specialization)

   Specialization: General Communication

   • CN 633 Public Relations and Advertising Management
   • CN 634 Communication Policy and Planning
   • CN 635 Electronic Instructional Media Technologies
   • CN 636 Communication and Development
   • CN 637 Ethical and Legal Issues in Communication Practice
   • CN 638 Cross-Cultural Communication

   Specialization: Communication Management

   • CN 639 Communication Management and Consultancy
   • CN 640 Electronic and Other Marketing and Advertising Strategy and Campaigns
   • CN 641 Communication Training Management
   • CN 642 Corporate Communication
   • CN 643 Managing Public Information Programs and Campaigns
   • CN 644 Organizational Culture and Communication Policy Planning

   Specialization: Multimedia Communication

   • CN 645 Emerging Communication Technologies
   • CN 646 Virtual Communication
   • CN 647 Social Dynamics of Interactive Media
   • CN 648 Multimedia Approaches in Open and Distance Learning
   • CN 649 Comparative International Communication Policies
   • CN 650 Planning, Producing and Packaging Multi-Media Instructional Materials

   Specialization: Communication Research

   • CN 651 Research and Theory Construction
   • CN 652 Communication Research Utilization: Planning, Policy and Management
   • CN 653 Qualitative Approaches in Communication Research
   • CN 654 Ethical and Philosophical Issues in Communication Research
   • CN 655 Cross-Cultural Research
   • CN 656 E-Techniques in Research Reporting
     
3. Electives/Cognates (6 units)
   • RH 615 Seminar in Thesis Writing
   • Any subject from allied field of specialization
     
4. Thesis (6 units)
   • RH 620 Thesis