Master in Communication

General Provisions
If the student has not taken undergraduate courses in a field of specialization, he is required to take eighteen (18) units of qualifying courses to be determined by the Academic Program Chairperson unless otherwise specified in the curriculum;

The student may take more than the prescribed units in any distribution in the curriculum to meet his career objective and professional needs;

Free electives may be chosen from among the courses offered which are outside the required subjects in the student’s curriculum;

If the student has completed courses substantially equivalent to the required courses, he may waive the latter by application to the Dean.

Program Description
The Master in Communication program is a graduate communication offering which responds to the growing demand for a more innovative, creative, and skills-oriented curricular program steeped in research, technology, culture and management.

It addresses the need for a more balanced Philippine communication environment by preparing communication managers and decision-makers to be more attuned to the challenges of information society and global competition.

Vision
The Master in Communication program is envisioned as a seat of globalized education in the field of Communication Management, Multi-Media Communication, and Communication Research.

Mission
To graduate skilled and globally competitive professionals in government, non-government and corporate enterprises equipped with the mastery of a particular area in communication.

Objectives

• Provide mastery of knowledge in a particular area of strategic communication
• Provide competencies in the practice of organizational communication
• Provide adequate knowledge and training in information and communication technology
• Enhance skills in applying research methods applied to communication

Research Agenda
Qualitative and/or Quantitative Researches on the following:

• Family, Health and Education Communication
  
• Concepts and Implications of Communication Laws, Policies, and Media Ethics
  
• Mass Media Communication and Management
  
• Networking, Broadcasting and Journalism
  
• Electronic Media, Electronic Gadgets, Cable and Technical Communication
  
• Intrapersonal, Interpersonal Relationship and Human-Robot Interaction
  
• Cross-Cultural and Inter-Cultural Communication
  
• Dynamics of Community, Neighborhood, Team and Political Communication
  
• Institutional, Governmental and Non-Governmental Communication Campaigns
  
• Ethnic, Religious, Gay-Lesbian, Sub-Culture and Emerging Communication Perspectives
  
• Influences of Pornography, Sexually Explicit Online/Print/Audio Materials, and Underground Publications
  
• Communication Strategies in Conflict Management, Institutional Planning and Development
  
• Women-Children Advocacies, Community Environmental Conservation and Animal Welfare/Protection
  
• Communication in Feature, Documentary, Experimental, Short, and Independent Films
  
• Communication in Electronic Arts, Fine Arts, Folk Arts and the Performing Arts
  
• Advertising, Market Competition and Public Relations Communication
  
• Assessment/Evaluation of Publication Productivity of Communication Research Scholars

Curriculum

1. Foundation/Core (12 units)
   • CN 630 Advanced Theories and Models in Communication
   • CN 631 Statistics in Communication
   • CN 632 Information and Communication Technology
   • RH 630 Research 1
      
     
2. Major (18 units, choose an area of specialization)

   Specialization:  Communication Management

   • CN 633 Communication Management Training and Consultancy
   •  CN 634 Integrated Marketing Communication Strategies
   • CN 635 Seminar in Communication Management in the Philippines:  Issues and Problems
     
   • CN 636 Corporate Communication
     
   • CN 637 Managing Public Information Programs and Campaigns
     
   • CN 638 Organizational Culture and Communication Policy Planning

   Specialization:  Communication Research

   • CN 639 Research and Theory Construction in Communication
     
   • CN 640 Communication Research: Utilization, Planning, Policy and Management
     
   • CN 641 Qualitative Approaches in Communication Research
     
   • CN 642 Ethical and Philosophical Issues in Communication Research
     
   • CN 643 Cross-Cultural Research
     
   • CN 644 Emerging and Indigenous Communication Research Methods

   Specialization:  Broadcast Journalism

   • BRJ 656 Electronic, PR and Advertising Strategies and Communication Campaigns                
     
   • COM 643 Cross-Cultural Research
     
   • BRJ 657 Advanced RTV Direction Production
     
   • BRJ 658 Legal and Ethical Issues in Mass Media
     
   • BRJ 659 Investigative Journalism and Development Communication
     
   • BRJ 660 Seminar in Global Communication
   
   
3. Electives/Cognates (6 units)
   • RH 631 Research Seminar 2
   • Any subject from allied field of specialization
      
     
4. Thesis (6 units)
   • RH 640 Thesis
   • Non-Thesis Option (2 Research-based courses)
     
     For BRJ Major
     BRJ 661 Research-Based RTV/Print Production
      
5. Pre-Courses for Non- Communication Majors (18 Units)

• COM 530 Introduction to Communication Theories and Models
• COM 531 Introduction to Communication Research Methods
• COM 532 Communication and Development
• COM 533 Merging Communication Technologies
• COM 534 Social Dynamics of Multi-Media Communication
• COM 535 Advanced Grammar