Master in Communication
General Provisions
If the student has not taken undergraduate courses in a field of
specialization, he is required to take eighteen (18) units of qualifying
courses to be determined by the Academic Program Chairperson unless
otherwise specified in the curriculum;
The student may take more than the prescribed units in any
distribution in the curriculum to meet his career objective and
professional needs;
Free electives may be chosen from among the courses offered which are
outside the required subjects in the student’s curriculum;
If the student has completed courses substantially equivalent to the
required courses, he may waive the latter by application to the Dean.
Program Description
The Master in Communication program is a graduate communication offering
which responds to the growing demand for a more innovative, creative,
and skills-oriented curricular program steeped in research, technology,
culture and management.
It addresses the need for a more balanced Philippine communication
environment by preparing communication managers and decision-makers to
be more attuned to the challenges of information society and global
competition.
Vision
The Master in Communication program is envisioned as a seat of
globalized education in the field of Communication Management,
Multi-Media Communication, and Communication Research.
Mission
To graduate skilled and globally competitive professionals in
government, non-government and corporate enterprises equipped with the
mastery of a particular area in communication.
Objectives
- Provide mastery of knowledge in a particular area of strategic
communication
- Provide competencies in the practice of organizational
communication
- Provide adequate knowledge and training in information and
communication technology
- Enhance skills in applying research methods applied to
communication
Curriculum
- Foundation/Core (12 units)
- CN 630 Advanced Theories and Models in Communication
- CN 631 Statistics in Communication
- CN 632 Information and Communication Technology
- RH 600 Methods of Research
- Major (18 units, choose an area of specialization)
Specialization: General Communication
- CN 633 Public Relations and Advertising Management
- CN 634 Communication Policy and Planning
- CN 635 Electronic Instructional Media Technologies
- CN 636 Communication and Development
- CN 637 Ethical and Legal Issues in Communication Practice
- CN 638 Cross-Cultural Communication
Specialization: Communication Management
- CN 639 Communication Management and Consultancy
- CN 640 Electronic and Other Marketing and Advertising
Strategy and Campaigns
- CN 641 Communication Training Management
- CN 642 Corporate Communication
- CN 643 Managing Public Information Programs and Campaigns
- CN 644 Organizational Culture and Communication Policy
Planning
Specialization: Multimedia Communication
- CN 645 Emerging Communication Technologies
- CN 646 Virtual Communication
- CN 647 Social Dynamics of Interactive Media
- CN 648 Multimedia Approaches in Open and Distance Learning
- CN 649 Comparative International Communication Policies
- CN 650 Planning, Producing and Packaging Multi-Media
Instructional Materials
Specialization: Communication Research
- CN 651 Research and Theory Construction
- CN 652 Communication Research Utilization: Planning, Policy
and Management
- CN 653 Qualitative Approaches in Communication Research
- CN 654 Ethical and Philosophical Issues in Communication
Research
- CN 655 Cross-Cultural Research
- CN 656 E-Techniques in Research Reporting
- Electives/Cognates (6 units)
- RH 615 Seminar in Thesis Writing
- Any subject from allied field of specialization
- Thesis (6 units)
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