PUP-COC Hosts 1st YCCFrench Kim Bernales, Francis Candia (PAO Entrance Scholars), PUP News, Volume 8 Issue No. 14 September 1-30, 2011
Polytechnic University of the Philippines-College of Communication (PUP-COC) headed by Dean Angelina Borican initiated the very 1st Young Communicators’ Congress (YCC) with the theme “Academe and Media: Partners in Societal Transformation” held at the Bulwagang Balagtas, NALLRC, PUP Mabini Campus on September 16.
(Above) KBP President Ruperto Nicdao and VPSS Juan C. Birion during the MOA signing -contributed photo
PUP Vice President for Student Services Dr. Juan Birion graced the opening ceremony. In his opening remarks, he proudly informed the crowd about the upcoming events that PUP is planning for the celebration of its 107th founding anniversary.
Meanwhile, Ms. Maria Meredez “Chi-chi” Robles, vice chairwoman of Asian Media and Information Center and president of Fullbright Scholars Association served as the keynote speaker of the said congress. “If the schools will produce more graduates who will be later professionals, there will be more professional media practitioners in the industry”, she said to emphasize the big challenge between the mutual partnership of media and academe in being the agents of societal transformation.
Moreover, eight resource speakers from different fields of media were also invited to lecture on the current issues and concerns that the media is facing today which became the highlight of the said congress: Atty. Rudolph Jularbal, Kapisanan ng mga Brodkaster ng Pilipinas (KBP) official tackled “Media Law and Ethics” while Mr. Jay Bautista, General Manager of Media Nielsen lectured “Media Research”. TV 5 Anchor Cheryl Cosim shared her views in “News on Television” likewise, Ms. Mara Capuyan, DZMM Station manager gave her address in “News and Radio”. In the same manner, Press Institute Vice Chairman Vergel Santos expressed his opinions about “Civic Journalism and the Academe-media Partnership” while Mr. Howie Severino, GMA Vice President for Multimedia taught the students how to be responsible social media users through his campaign slogan “Think Before You Click”. On the other hand, Ms. Malou Mangahas, Philippine Center for Investigative Journalism (PCIJ) gave her speech in “Investigative Journalism in the Multimedia Platform” and lastly, Mr. Roby Alampay, editorin- chief of Interaksyon.com shared his thoughts in “Online News”.
Also, the Media Monitoring Project was launched through the Memorandum of Agreement (MOA) / Memorandum of Understanding (MOU) signing led by KBP President Ruperto Nicdao.
Over 1000 young communicators participated in the said congress coming from universities and colleges nationwide including Lyceum of the Philippines-Cavite (LPU), University of Santo Tomas (UST), Far Eastern University (FEU), Cavite State University (CSU), Adamson University (ADU), ABE-Cubao and PUP’s College of Languages and Linguistics (CLL) and College of Communication (COC).
“It was an information overload”, Dean Borican said in her closing remarks as she was sure that the participants learned a lot from the speakers.