Rudolf Anthony A. Lacerna, Michelle Ann A. Ruiz, University Highlights, Volume 3 Issue 2 February 2014
The PUP College of Communication (CoC), the country’s biggest provider of communication professionals, convened on February 12 the 3rd Young Communicators’ Congress and bestowed the 1st PUP Mabini Media Awards.
The 3rd YCC had for its theme “Responsible Transformation of the Philippine Media Landscape: The Young Communicators’ Call” which was tackled by Atty. Regie Tongol who represented UNTV Chief Executive Officer and PUP alumnus Dr. Daniel Razon.
The day-long event chaired by Dr. Anna Ruby P. Gapasin, director of the PUP Communication Management Office (CMO), featured four plenary lectures on mass media transformation. Mr. Anthony Taberna (DZMM) discussed the topic Radio as Legacy Media vs. New Media; Mr. Art Samaniego (Manila Bulletin), Print vs. Online News Publication; Ms. Rochelle Gamboa Hilario (Philex Mining Corporation), Digital and Legacy Media Integration in Advertising and Public Relations; and Mr. Ted Failon (ABSCBN), Television as Legacy Media vs. the Social TV.
The winners of the 1st PUP Mabini Media Awards (PMMA) were recognized at the 3rd YCC. PMMA has 42 categories in 5 media platforms. It was launched last year by CoC Dean Dr. Edna T. Bernabe and was chaired by Dr. Racidon P. Bernarte. The winners were identified based on the results of an online voting for best media practices and personalities which involved 12,134 PUP students.
Among those who graced the 3rd YCC and 1st PMMA were PUP President Dr. Emanuel C. De Guzman, Executive Vice President and Vice President for Research, Extension, Planning and Development Dr. Manuel Muhi, Vice President for Academic Affairs Dr. Samuel M. Salvador, Vice President for Student Services Dr. Juan C. Birion, Vice President for Administration Prof. Alberto Guillo, Vice President for Branches and Campuses Dr. Joseph Mercado, Publications Office Director Dr. Angelina E. Borican, Ninoy Aquino Library and Learning Resources Center Director Dr. Divina T. Pasumbal, Director Gapasin, Dean Bernabe, Dr. Bernarte, CoC Chairpersons and Faculty Members.
Around 800 students from the PUP Journalism, Broadcast Communication, Communication Research, and Advertising/Public Relations departments attended the twin events which were held at Bulwagang Balagtas, NALLRC, A. Mabini Campus, Sta. Mesa, Manila.
The 1st Young Communicators’ Congress – a brainchild of Dr. Borican, former PUP CoC dean and Dr. Gapasin, former PUP Broadcast Communication department chair – was held in September 2011. Last year’s YCC was chaired by Dr. Racidon P. Bernarte with Prof. Cherry C. Pebre of the PUP Journalism department as co-chair. CMO Creative Media Services head Prof. Kriztine R. Viray directed the program.
PMMA derived its concept from a simple project of a group of selected 4th year Broadcast Communication students in late 2009 in the course Media Relations under Dr. Pasumbal. It was later adapted as Gat Apolinario Mabini Awards (GAMA) in 2010.
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