A year after the proclamation of Presidential Decree 1081 or Martial Law
(1973), the Philippine College of Commerce conceived the Bachelor of Arts in
Mass Communication (ABMC). It was a degree program initiated by Mr. Antonio
Uy, who was then the Administrative Assistant to the President of PCC, and
Prof. Isabelo T. Crisostomo.
In the mid-70s when development communication was on its peak, then PCC
President Pablo T. Mateo Jr. formed a group of educators to design a
commerce-based AB Development Communication Program.
When the Philippine College of Commerce was converted into the
Polytechnic University of the Philippines (PUP) in 1978, a curriculum was
designed by the Faculty of Arts and Sciences (FAS) which was called AB
In 1979, Prof. Samuel Fernandez, Mr. Leonardo Garcia and Mrs. Norma
Martinez designed the Bachelor in Business Journalism Curriculum (BbuJ)
under the FAS Dean Dr. Fe M. Duque. Further curriculum studies were
conducted by the committee composed of Prof. Segundo Dizon, Prof. Fe Lina M.
Salting, Prof. Maria Victoria G. Red and Film Director Maryo J. Delos Reyes.
The committee proposed the establishment of a Bachelor in Broadcast
Journalism, a separate curriculum program for Broadcasting.
Within the same year, BBRJ was renamed Bachelor in Broadcast
Communication or BBRC and FAS turned into the College of Arts and Sciences
(CAS). Bachelor in Business Journalism became Bachelor in Journalism or BJ
in 1984 during the term of CAS Dean Dr. Zenaida A. Olonan, who was then the
Chair of the Communication Program.
Dr. Nemesio Prudente, upon his assumption to office as the University
President in 1986 implemented the Department of Mass Communication (DMC)
together with the Department of Filipino. The Department of English and
Foreign Languages were pulled out from the College of Arts and Sciences. The
three departments were housed in a separate College after the PUP Board of
Regents approved the creation of the College of Languages and Mass
Communication or CLMC in 1987. Dr. Rustica C. Carpio became the first
Chairperson of DMC. She also initiated the revision of the DMC Curriculum
In 1988, Dr. Carpio proposed the establishment of the National Mass
Communication Center and spearheaded the conversion of DMC to an Institute
of Mass Communication. Dr. Carpio's position paper was submitted to then
Senator Orlando Mercado and the latter authored Senate Bill Number 583 or
“An Act Creating the Mass Communication Center of the Philippines.”
Dr. Carpio was designated as the first Dean of the CMLC and concurrently
served as DMC Chairperson in 1989. She likewise started Master in Mass
Communication program in the PUP Graduate School and became the Program
Chair for a decade. She also instituted the Non-Traditional Study Program of
Prof. Ma. Victoria G. Red became Dr. Carpio's successor as Chair of the
DMC in May, 1991. After a year, Dr. Leonida N. Tuazon was designated as the
third DMC Chair under the deanship of Dr. Wilfredo L. Alberca. Chair Tuazon
created the curriculum enhancement committee to review the DMC Curriculum.
On April 25, 1991, Senate Bill No. 583 was changed into Senate Bill No.
1791 by the Senate Committee on Public Information and Mass Media chaired by
then Senator Agapito Aquino. Without amendment, with Senator Mercado as
author, SB 1971 was approved. Thus, an edifice was put up at the NDC
Compound along Anonas St., Sta. Mesa, Manila to serve as the Mass
Communication Center which is also attached to PUP for administrative
In October, 1993, the Department moved to its new home, the Mass
Communication Center. It was inaugurated and blessed on December 13, 1993
with the then PUP President Dr. Zenaida A. Olonan leading the University
The First Level Accreditation Status was achieved by the Bachelor in
Broadcast Communication and Bachelor in Journalism programs as recommended
by the Accrediting Agency for Chartered Colleges and Universities in the
Philippines (AACCUP) during the second term of Prof. Ma. Victoria G. Red as
Chair in 1996. In the same year, the Commission on Higher Education (CHED)
recognized the PUP Department of Mass Communication as Center of Excellence
in the discipline of communication for Expanded Tertiary Education
Equivalency and Accreditation Program or ETEEAP.
PUP-DMC forged various affiliations with other communication agencies and
organizations. Two training institutes were launched in 1996 through the
collaborative efforts of PUP, International Organizations of Journalists
(IOJ), National Union of Journalists in the Philippines (NUJP) and
International Institute of Journalism â€“ Berlin (IIJB). The said training
institutes were the Willie Vicoy Institute of Photojournalism for Asia
(VIPA) and Asian Center for Broadcast Journalism (ACBJ). PUP â€“ CLMC hosted
the training while NUJP and IIJB provided the professional and technical
expertise, and the IOJ supported the training program through its equipment
and other resources.
In November 1997, Prof. Maria Lourdes DP Garcia was appointed as the
fourth Chairperson of the Department of Mass Communication while Prof.
Wihelmina N. Cayanan was designated as the CLMC Dean in 1998.
Through the initiative of Prof. Jose Reuben Q. Alagaran II, faculty of
DMC and president of the Faculty Club, the PUP Open University offered
Bachelor in Broadcast Communication and Master in Mass Communication in
partnership with the Philippine Information Agency (PIA) and Public
Relations Organization of the Philippines (PROP). Prof. Alagaran was
appointed as the Chairperson for both programs in the PUP-OU System.
In May, 1999, Dr. Divina T. Pasumbal became the successor of Dr. Carpio
as Chair of the Master in Communication Program of the PUP Graduate School.
The turn of the century ushered in significant changes and development in
the history of the Department of Mass Communication.
DMC Chairperson Maria Lourdes DP Garcia revived the proposed conversion
of DMC into an Institute of Mass Communication. Then PUP President Ofelia M.
Carague instructed the Vice President for Academic Affairs Samuel M.
Salvador to create a committee. Thus, in October 1999, a working committee
was commissioned to develop a proposal. The Committee was composed of CLMC
Dean Wilhelmina Cayanan as Chair, Prof. Maria Lourdes DP Garcia and Dr.
Divina T. Pasumbal as co- chairs, with Prof. Ma. Victoria Red and Prof. Joey
Alagaran as members. Dr. RusticaCarpio, who is the original proponent, was
also involved in the preparation of the position paper for the separation of
DMC from CLMC.
After a month, in November, 1999, the BBRC and BJ programs were granted
the Level II Status by the AACCUP. With its performance, AACCUP strongly
recommended the conversion of DMC not into an Institute but into a College
of Mass Communication. Consequently, the proposed separation of the
Department from CLMC was pushed through and submitted to the PUP
Administration. During the process of the Administrator's study on the
proposal, Dr. Robert F. Soriano was designated as Chairperson of the
Department in November 2000.
It was in May 2001 when the Department of Mass Communication realized its
dream to become a College. The PUP Board of Regents approved the separation
of DMC from CLMC and the College of Communication was born. Dr. Divina T.
Pasumbal became the first Dean of the College of Communication with Dr.
Maria Lourdes DP Garcia as Chairperson of the Department of Broadcast
Communication and Dr. Robert Soriano as Chairperson of the Department of
Thereafter, the College continued to grow and soar high as it earned
significant achievements and recognition inside and outside the University.
In 2006, the College grew with the introduction of a third program â€“
Bachelor in Communication Research (BCR). With the offering of this program,
the PUP- COC became the second communication school to have offered the BCR
In March 2008, COC gained the distinction of being one of the first
Colleges in the University to have achieved Level 3 Accreditation Status for
its two programs â€“ BBRC and BJ. It was through the collective efforts of the
faculty and studentry, and the leadership of the administration that the
College surpassed the challenge.
Only recently did the College of Communication brave the gauntlet when it
submitted its Bachelor of Arts in Journalism program to the CHED award for
Center of Development in Journalism, on its visit last September 5, 2012.
Today, the College of Communication continues to mirror the vision
towards academic competence and excellence. The inclusion of the Bachelor in
Advertising and Public Relations Program in the college is a true
manifestation that this community is set to create a trend in communication
education at par with international standards. Being one of the biggest
communication schools in the Philippines, the COC upholds its commitment to
provide quality communication education to a great number of
economically-challenged but deserving and talented Filipino youths.
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