CBA wins Johnson&Johnson Business Campaign Contest

, News, Communication Management Office

Team Iskolar ng Bayan from the Polytechnic University of the Philippines ranked first in the Annual Johnson&Johnson Business Campaign Contest held on June 30, 2018 to August 11, 2018. 

The team consisted of students from the College of Business Administration namely James Patrick Dala, Crystal Joy Iconar, Kathleen de Guzman, Febie Kaye Alejandro and Stiffany Baldemoro. They bested 25 representatives from different universities such as San Beda College Alabang, Adamson University, Far Eastern University, MAPUA University, and Pamantasan ng Lungsod ng Maynila. 

This year's theme focused on creating an awareness campaign on eliminating the stigma and discrimination on the people with HIV/AIDS. Team Iskolar ng Bayan belonged to the top three teams who were hailed as the most creative, innovative and feasible. 

In addition, Iconar received the Best Female presenter award. 

ELITE Program or Excellence Through Leadership, Innovation, Teamwork and Execution is a Johnson & Johnson Global Services’ pioneer business case competition designed to engage young and promising talents, with the goal of promoting more exchanges and new ideas through a collaborative business case that illustrate Johnson & Johnson’s strengths and presence in social development. 

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