Polytechnic University of the Philippines

ADPR AdSiklaban partners with DOH for WHO Campaign

Cameron Tan, Kim Buganan, News, Communication Management Office

Manila, Philippines – AdSiklaban, an annual competition of the Bachelor in Advertising and Public Relations (BAPR) students of the Polytechnic University of the Philippines (PUP) proved that being apart during these trying times is not a hindrance in developing and pushing forward relevant advocacies.

This year, in partnership with the Smoke-Free PH and the Department of Health (DOH), AdSiklaban highlighted prevention in substance abuse, the fourth priority from the Pito Todo: 7 Areas of Priority for a Healthy Pilipinas to pursue WHO’s Commit to Quit campaign. The event showcased the campaigns developed by third year BAPR students. Among the participating groups, section 2N’s 2rNilyo and their campaign “Co-op to Quit” emerged as this year’s winner. The “Co-op to Quit” campaign encourages smokers to seek help and support from their families and friends to quit smoking habits. The campaign also communicates that attempts to quit smoking will soon be successful.

The virtual campaign competition was aired on ADPROS’ Facebook page on March 5, 2021, and was joined by the esteemed panel of judges from the different sectors. Among the panel of judges were Division Head of the Branding and Creative Marketing Division and the OIC-Chief of the Campaign Strategy and Management Division of the Health Promotion Bureau-DOH Dr. Dominic Madumbba, National Professional Officer of Tobacco Free Initiative, World Health Organization Office of the Representative in the Philippines Dr. Florante Trinidad, GrowthHack Playground CEO and PUP ADPR Alumni Mr. Rock Cleo, MullenLowe Treyna Copywriter Mr. Paulo Dela Rosa, VMLY&R Philippines Art Director Ms. Ronela Lopez, and Wunderman Thompson Philippines Copywriter Mr. RJ Espartinez.

AdSiklaban will be back next year in pushing more powerful advocacies, informing and encouraging the public through creative campaigns and movements that will be beneficial to the next generation.