Manual of Operations


This manual contains the University’s Communication Management operations, policies, and regulations. Specifically, guidelines on university branding, media relations, creative media, web content, newsletter publication, campus journalists’ services, creative media artists’ services, PUP CreaTV, PUP Media Wall, and Bonifacio-Romero Communication Center usage are stipulated in this operations manual.

Definition of Terms and Acronyms

CMO Communication Management Office - The official communication arm of the University

CMS Creative Media Services - The unit under CMO that captures and promotes all the significant events and accomplishments of the University through an intensified multimedia, film, photo, audio-visual production and social media.

MRS Media Relations Services - The unit under CMO that provides accurate information about the University to the media. This unit links to all forms of media in promoting all the achievements of the university.

Functional Statements

The Communication Management Office communes the vision, goals, objectives and priorities of the University to its stakeholders; builds and protects the university image, visual identity and brand as “The Country’s 1st Polytechnic U” that is dedicated to the service of the Filipino Masses through media relations, creative works and in collaboration with different offices involved in the communication process inside the University; develops and implements communication policies; serves as the university-wide communication center that facilitates information dissemination from top to bottom and bridge feedbacks from the community to the EXECOM; provides news and information content through the official newsletter and university website, as well as social media websites and PUP CreaTV; and performs other functions as may be assigned from time to time by the University President.

Units Functional Statements

Creative Media Services (CMS) captures and promotes all the significant events and accomplishments of the University through an intensified multimedia, film, photo and audio-visual production.

Media Relations Services (MRS) establishes linkages and good working relationship with media people; responds to press inquiries; and develops media interests thru publishing PUP advocacies and achievements.

Operating Procedures

University Branding Guidelines

In forging unity within the University, the PUP community shall present a unified identity and message.

Brand: Polytechnic University of the Philippines
Tagline: The Country’s 1st PolytechnicU

Official Primary Mark

The star in the logo stands for the perfection of the human person as well as the search for the truth, while the five concentric circles depict infinite wisdom.

Both the five-pointed star and the five concentric circles stand for quintessence, meaning the highest form of quality or the most perfect example of creation. The two arcs of laurel symbolize excellence and quality of education as demonstrated by the rich achievements of the University in over a century of its existence.

The star is golden yellow not only because this is a star’s natural color but also because, together with the dark maroon used as background, it is the traditional color of the University.

The five concentric circles are white because it symbolizes purity.

Polytechnic University of the Philippines

  • Color: Maroon
  • Typeface: Trajan Pro, bold font weight, 100% normal, normal tracking

PUP Logo Type    

  • The PUP logo may appear without the logotype but the logotype should never be used without the logo.

General Application: The logo precedes the name of the offices of the President, Vice Presidents and units with no unique logo.

  • Font type: Trajan Pro

Official Letterhead

Font Size:

  • 8pt Republic of the Philippines
  • 10pt Polytechnic University of the Philippines
            Office of the President

Republic of the Philippines
Polytechnic University of the Philippines
Office of the President

Republic of the Philippines
Polytechnic University of the Philippines
Office of the President
Communication Management Office

Only the colleges, research centers and units that provide partnership, training and consultancy to external stakeholders or industry can have their own unique logo.

General application: The PUP logo always precedes the unit logo.

Republic of the Philippines
Polytechnic University of the Philippines
College of Engineering

  • The footer shall contain the following:

    Office address; phone number/s (trunk line then local number and direct line if any); official email account, facebook and or twitter account; Tagline and the website.


Bonifacio-Romero Communication Center, 2nd floor, Sampaguita Building, PUP A. Mabini Campus, Anonas St. Sta Mesa, Manila Tel. numbers: Trunk line 7167832 Local 313/743/398 Direct line 7166486

            Email account:
           Twitter: @ThePUPOfficial
           The Country’s 1st PolytechnicU

Streamer for Posting in Strategic Locations

  • All streamers must have the official logo and tagline.
  • Streamer size: 3 feet h x 6 feet w (Seminar/Conferences) 5 feet h x 3 feet w (congratulatory with photo).
  • Streamer’s text and size should be checked by the Communication Management Office and be approved for posting.

Banner for Web Posting

  • The design must be in PSD or JPEG format
  • Width: 22.22 inches
  • Height: 6.66 inches
  • The design must be submitted to CMO for editing, approval nd posting

Official Presentation Template

  • Officials and faculty members shall use the official PUP template for presentation in both national and international seminars and conferences.

Official Business Card

  • All PUP officials and faculty shall use the PUP business card. CMO  provides the soft copy.
Share this page: