This manual contains the University's Communication Management operations, policies, and regulations. Specifically, guidelines on university branding, media relations, creative media, web content, newsletter publication, campus journalists' services, creative media artists' services, PUP CreaTV, PUP Media Wall, and Bonifacio-Romero Communication Center usage are stipulated in this operations manual.
CMO Communication Management Office - The official communication arm of the University
CMS Creative Media Services - The unit under CMO that captures and promotes all the significant events and accomplishments of the University through an intensified multimedia, film, photo, audio-visual production and social media.
MRS Media Relations Services - The unit under CMO that provides accurate information about the University to the media. This unit links to all forms of media in promoting all the achievements of the university.
The Communication Management Office communes the vision, goals, objectives and priorities of the University to its stakeholders; builds and protects the university image, visual identity and brand as “The Country's 1st Polytechnic U” that is dedicated to the service of the Filipino Masses through media relations, creative works and in collaboration with different offices involved in the communication process inside the University; develops and implements communication policies; serves as the university-wide communication center that facilitates information dissemination from top to bottom and bridge feedbacks from the community to the EXECOM; provides news and information content through the official newsletter and university website, as
well as social media websites and PUP CreaTV; and performs other functions as may be assigned from time to time by the University President.
Creative Media Services (CMS) captures and promotes all the significant events and accomplishments of the University through an intensified multimedia, film, photo and audio-visual production.
Media Relations Services (MRS) establishes linkages and good working relationship with media people; responds to press inquiries; and develops media interests thru publishing PUP advocacies and achievements.
In forging unity within the University, the PUP community shall present a unified identity and message.
Brand: Polytechnic University of the PhilippinesTagline: The Country's 1st PolytechnicU
Official Primary Mark
The star in the logo stands for the perfection of the human person as well as the search for the truth, while the five concentric circles depict infinite wisdom.
Both the five-pointed star and the five concentric circles stand for quintessence, meaning the highest form of quality or the most perfect example of creation. The two arcs of laurel symbolize excellence and quality of education as demonstrated by the rich achievements of the University in over a century of its existence.
The star is golden yellow not only because this is a star's natural color but also because, together with the dark maroon used as background, it is the traditional color of the University.
The five concentric circles are white because it symbolizes purity.
Polytechnic University of the Philippines
PUP Logo Type
General Application: The logo precedes the name of the offices of the President, Vice Presidents and units with no unique logo.
Republic of the PhilippinesPolytechnic University of the PhilippinesOffice of the President
Republic of the PhilippinesPolytechnic University of the PhilippinesOffice of the PresidentCommunication Management Office
Only the colleges, research centers and units that provide partnership, training and consultancy to external stakeholders or industry can have their own unique logo.
General application: The PUP logo always precedes the unit logo.
Republic of the PhilippinesPolytechnic University of the PhilippinesCollege of Engineering
Bonifacio-Romero Communication Center, 2nd floor, Sampaguita Building, PUP A. Mabini Campus, Anonas St. Sta Mesa, Manila Tel. numbers: Trunk line 7167832 Local 313/743/398 Direct line 7166486
Email account: email@example.com Facebook: www.facebook.com/ThePUPOfficial Twitter: @ThePUPOfficial The Country's 1st PolytechnicU www.pup.edu.ph
Streamer for Posting in Strategic Locations
Banner for Web Posting
Official Presentation Template
Official Business Card
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