ECOVIP Dissemination Committee, News, Communication Management Office
In a bid to enhance entrepreneurial education and foster innovation, the Polytechnic University of the Philippines (PUP) recently organized a Replication Workshop for the ECOVIP Project. The event featured insights from three distinguished lecturers, namely Prof. Regina Zuñiga, Prof. Yolanda Montances, and Prof. Krupskaya Valila, who shared their experiences and knowledge gained during their training in University of Alicante, Alicante, Spain, from October 2 to October 6, 2023.
The workshop, held at PUP Sta. Mesa campus, aimed to disseminate best practices and strategies in entrepreneurship and innovation that the lecturers acquired during their international training. The event attracted students interested in exploring the intersection of entrepreneurship, tourism, communication and technology.
Prof. Regina Zuñiga: Unleashing the Entrepreneurial Spirit
Prof. Regina Zuñiga, from the College of Tourism, Hospitality, and Transportation Management, focused her presentation on various entrepreneurship models. Drawing from her training in Alicante, Zuñiga emphasized the importance of adopting innovative business models and cultivating an entrepreneurial mindset among students. She discussed practical approaches to identifying and capitalizing on entrepreneurial opportunities, enriching the audience with real-world examples and case studies.
Prof. Yolanda Montances: Navigating the Social Entrepreneurship Landscape
Prof. Yolanda Montances, also from the College of Tourism, Hospitality, and Transportation Management, delved into the realm of social entrepreneurship. Montances shared insights into how businesses can align their operations with social and environmental goals while remaining economically sustainable. Her presentation showcased successful social entrepreneurship initiatives worldwide, inspiring attendees to consider the broader impact of business activities.
Prof. Krupskaya Valila: The Synergy of Communication and Technology in Business
Prof. Krupskaya Valila from the College of Communication, explored the dynamic interplay between communication, technology, and business. Valila discussed the transformative power of effective communication in conveying business ideas, emphasizing the role of communication for innovation.
The Replication Workshop not only served as a platform for knowledge dissemination but also facilitated interactive discussions and networking opportunities among participants. Attendees appreciated the diverse perspectives offered by the lecturers, showcasing the interdisciplinary nature of entrepreneurship education.
Student participants also presented their business ideas and were critiqued and given suggestions towards the end of the workshop.
*assisted by ChatGPT, fact-checked and verified
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