PUP JME holds IDEA seminar

College of Business Administration, News, College of Business Administration

The PUP Marketing Management Academic organization, PUP Junior Marketing Executives, headed by the Dean of College of Business Administration, Dr. Raquel G. Ramos and Adviser Prof. Angelina G. Goyenechea started this year with one of their flagship event, a seminar titled, “IDEA: Envisioning the Future of Marketing Pandora” at the NALLRC Bulwagang Balagtas on January 14, 2019.

The event was inspired by the fictional movie, AVATAR with its three core topics: Marketing in the Near Future, Sustainable Marketing and How to be a Successful Future Marketing Leader.

Mr. Isaac Reyes, a famous data specialist from Australia and founder of Data Seer; Mr. Francis Kong, a well-known motivational speaker and an author of 19 inspirational books and lastly, the former DENR Secretary and the present managing director of ABS-CBN Ms. Gina Lopez were among the speakers of the event.

The seminar was attended by almost 1000 students from the PUP Marketing Management Department, PUP Senior High School students and also a large number of students from the other universities and colleges namely, Universidad de Manila, University of the East, Bulacan State University, University of Caloocan and PUP Quezon City.

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