The Bachelor of Advertising and Public Relations is a well-designed marketing-communication program with a learning atmosphere that makes the development of knowledge and creative skills easy, practical, fun, and budget-sensitive while still maintaining the highest quality of disciplinal integrity. It is a curriculum offering that aims to produce committed, techno-savvy, socially responsible, and ethical communication professionals (i.e. advertising practitioners, public relations experts, marketing communications professionals) that contribute to the improvement and transformation both of the industry and the country.
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