Bachelor of Science in Business Administration Major in Marketing Management (BSBA-MM)

Program Description

The BSBA Major in Marketing Management is an undergraduate program which aims to provide students with the essential knowledge, skills, and values required of a marketing professional. The course aims to equip students with a strong foundation in marketing management theories and other related concepts that will prepare them for careers in the creation, delivery and promotion of products and services for target markets.

Through theoretical and experiential learning approaches using traditional and flexible learning modalities, the program aims to produce graduates who are adaptive, analytical and have the capacity to convey their ideas through written, oral and digital means. Guided by the PUP values, the course likewise envisions graduates with leadership skills, ethical values, service orientation, and readiness to take on the demands of the industry, government, and other sectors, locally and globally.

Program Learning Outcomes

The BSBAMM is an undergraduate program which aims to provide students with the essential knowledge, skills, and values required of a marketing professional. The course aims to equip students with a strong foundation in marketing management theories and other related concepts that prepares them for careers in the creation, delivery and promotion of products and services for target markets.

Demonstrate the capability to articulate and implement marketing theories and concepts in professional and personal settings, locally and abroad;
Communicate marketing ideas effectively through oral, written, and digital means that is anchored on ethical standards;
Utilize research tools and results in analyzing the business environment and development of marketing plans and strategies to address market needs and contribute to nation development;
Demonstrate capacity to apply software and applications (analytics, statistics) in understanding consumer behavior and key marketing management processes (e.g. marketing analytics as applied to logistics, services, promotions);
Demonstrate adaptability and willingness to continuously learn from colleagues, industry, markets and other relevant sectors;
Display leadership skills and the capability to work independently and with groups;
Demonstrate adherence to ethical standards in professional and personal circumstances;
Demonstrate the capacity to identify gaps/problems, areas for improvement and innovation to adapt to the continuously evolving business environment; and
Conduct business research responsive to the market environment both for local and global settings.